Campaign in short

"Health Benefit" is the first campaign that discovers and promotes excellence and innovation in interdisciplinary communication between health and tourism because tourism and health do not exclude each other - but they do not necessarily form a synergy!

Inspiration for campaign

Health and wellness tourism are boomed and offer great opportunities for both, providers and consumers.

The lack of information related to sick people in tourism is often the reason for insecurity and cause for a "passive" life without holidays.

Goals of the campaign

Enable consumers to make independent and objective decisions about where and how a vacation is feasible in their health condition.

FOR SICK PEOPLE

Maintaining independence and self-determination.

FOR THE FAMILY

Changes in everyday life to prevent exhaustion.

FOR TOURISM PROVIDERS

Improve of customer communication and expansion of their offer.

FOR PHYSICIANS AND CAREGIVERS

Extend health-promoting measures and gaining trust.

Agenda of the campaign

Overcrowded communication channels need new solution approach. Some of them are in front of you and ready to use!

RAFFLE

ALL YEAR ROUND

COMPETITION

ALL YEAR ROUND

VOTING

ALL YEAR ROUND

CONVENTION

DECEMBER

Campaign participants

COMPETITORS

Competitors are companies and institutions from the tourism and medical industries and they compete with photos of their employees.

PROMOTERS

Promoters are individuals and companies, institutions and associations that cooperate in implementation and contribute to campaign success.

Implementation of the campaign

COMPETITION

The purpose of the Competition is for Contestants to take photos of their employees, and thus, for a moment, interrupt their demanding and strenuous jobs, so they may be transported to the world of art, fashion, and glamor.
In ten categories extravagant, exclusive and unique photos are connecting the healthcare, tourism and fashion on unusual and attraktive way.

SURVEY

The lack of information related to sick people in tourism often results in insecurity and causes a "passive" life without holidays.
Creating a new communication solution approach in tourism and medicine by accepting the consumers’ experiences and opinions is a reason for our three-year study.

RAFFLE

The raffle introduces a new dynamism. The study itself is monotonous and therefore not really motivating. Promoting health in tourism is our central motive and we have decided for a very simple implementation path. The raffle is held in order to reach the necessary attention and to pave way to a unique promotion, all while preserving the objectivity of the study.