Campaign in short
"Health Benefit" is a year round campaign that promotes excellence and innovation in health and tourism.
Tourism and health do not exclude each other - but they do not necessarily form a synergy!
The results of our surveys that we conducted in 2008 and 2014 in Austria with more than 1000 respondents form the basis of the campaign.
"Tourism of the future – added value for health"
Inspiration for campaign
Health and wellness tourism are boomed and offer great opportunities for both, providers and consumers. However, if wellness or health is written on "the package", that doesn't mean it's also included.
The lack of information related to sick people in tourism is often the reason for insecurity and cause for a "passive" life without holidays.
Goals of the campaign
Build bridges of trust between providers and consumers through interactive communication.
Promote communications that allows consumers to make independent and objective decisions about where and how a vacation is feasible in their condition.
FOR SICK PEOPLE
Maintaining independence and self-determination.
FOR PHYSICIANS AND CAREGIVERS
Extend health-promoting measures and gaining trust.
FOR THE FAMILY
Changes in everyday life to prevent exhaustion.
FOR TOURISM PROVIDERS
Improve of customer communication and expansion of their offer.
The voters nominate and vote for a hotel, apartment, resort or tourist destination that provide added value for the health of their guests.
Competitors are tourist destinations, resorts, hotels and apartments that provide added value for the health of their guests.
Promoters are individuals and companies, institutions and associations that cooperate in implementation and contribute to campaign success.
Implementation of the campaign
The experiences and opinions of consumers are important for us. These are the ones that nominate and vote!
To ensure the value from the campaign we using ten communication channels. More than 50.000 participants are expected to be contacted yearly.