Campaign in short

"Health Benefit" is the first campaign that discovers and promotes excellence and innovation in interdisciplinary communication between health and tourism because tourism and health do not exclude each other - but they do not necessarily form a synergy!

Inspiration for the campaign

Health and wellness tourism are boomed and offer great opportunities for both, providers and consumers.

The lack of information related to sick people in tourism is often the reason for insecurity and cause for a "passive" life without holidays.

Goals of the campaign

Enable people to make independent and objective decisions about where and how a vacation is feasible in their health condition.

FOR SICK PEOPLE

Maintaining independence and self-determination.

FOR THE FAMILY

Changes in everyday life to prevent exhaustion.

FOR TOURISM PROVIDERS

Improve of customer communication and expansion of their offer.

FOR PHYSICIANS AND CAREGIVERS

Extend health-promoting measures and gaining trust.

Agenda of the campaign

The campaign started in 2017. Every year we repeat the survey. Throughout the year, you can contribute to the Health Benefit research by completing the survey and in that way participating in the Prize Game!

VIP NUMBER
ACTIVATION

ALL YEAR ROUND

FILLING OUT
THE SURVEY

ALL YEAR ROUND

PARTICIPATE AT
THE PRIZE GAME

ALL YEAR ROUND

WIN THE PRIZE:
CONCERT IN VIENNA

DECEMBER

Contribution to the campaign

SURVEY PARTICIPANTS

Participants are all persons of each age who receive the Health Benefit invitation card - voluntarily and free of charge - and who complete a survey form.

PRIZE GAME PARTICIPANTS

Each survey participant who voluntarily and free of charge accept rules of the Prize Game is competitor for one of the 200 prizes.

PARTNERS

Partners are individuals and companies, institutions and associations that cooperate in implementation and contribute to campaign success.

Implementation of the campaign

SURVEY

The lack of information related to sick people in tourism often results in insecurity and causes a "passive" life without holidays.
Creating a new communication solution approach in tourism and medicine by accepting the consumers’ experiences and opinions is a reason for our three-year study.

THE PRIZE GAME

The prize game introduces a new dynamism. The study itself is monotonous and therefore not really motivating. Promoting health in tourism is our central motive and we have decided for a very simple implementation path.
The prize game is held in order to reach the necessary attention and to pave way to a unique promotion, all while preserving the objectivity of the study.
Last, but not least: Part of the revenue is the appropriate way of financing the campaign!