Campaign in short
"Health Benefit" is the first campaign that discovers and promotes excellence and innovation in interdisciplinary communication between health and tourism because tourism and health do not exclude each other - but they do not necessarily form a synergy!
"Tourism of the future – added value for health"
Inspiration for campaign
Health and wellness tourism are boomed and offer great opportunities for both, providers and consumers. However, if wellness or health is written on "the package", that doesn't mean it's also included.
The lack of information related to sick people in tourism is often the reason for insecurity and cause for a "passive" life without holidays.
Goals of the campaign
Enable consumers to make independent and objective decisions about where and how a vacation is feasible in their health condition.
Build bridges of trust between providers and consumers through interactive communication.
FOR SICK PEOPLE
Maintaining independence and self-determination.
FOR PHYSICIANS AND CAREGIVERS
Extend health-promoting measures and gaining trust.
FOR THE FAMILY
Changes in everyday life to prevent exhaustion.
FOR TOURISM PROVIDERS
Improve of customer communication and expansion of their offer.
The consumers have the opportunity to take part in survey and to vote for a hotel or apartment, villa or second home that provide added value for the health of their guests.
Competitors are hotel or apartment, villa or second home that provide added value for the health of their guests.
Promoters are individuals and companies, institutions and associations that cooperate in implementation and contribute to campaign success.
Implementation of the campaign
The experiences and opinions of consumers are important for us. These are the ones that take part in survey, nominate and vote!
The results of our surveys that we conducted in 2008 and 2014 in Austria with more than 1000 respondents form the basis of the campaign.
To ensure the value from the campaign we using ten communication channels. More than 5.000 participants are expected to be contacted yearly.