Campaign in short

"Health Benefit" is the first campaign that discovers and promotes excellence and innovation in health and tourism because tourism and health do not exclude each other - but they do not necessarily form a synergy!

Motto

"Tourism of the future – added value for health"

Inspiration for campaign

Health and wellness tourism are boomed and offer great opportunities for both, providers and consumers. However, if wellness or health is written on "the package", that doesn't mean it's also included.

The lack of information related to sick people in tourism is often the reason for insecurity and cause for a "passive" life without holidays.

Goals of the campaign

Enable consumers to make independent and objective decisions about where and how a vacation is feasible in their condition.

Build bridges of trust between providers and consumers through interactive communication.

FOR SICK PEOPLE

Maintaining independence and self-determination.

FOR PHYSICIANS AND CAREGIVERS

Extend health-promoting measures and gaining trust.

FOR THE FAMILY

Changes in everyday life to prevent exhaustion.

FOR TOURISM PROVIDERS

Improve of customer communication and expansion of their offer.

Agenda of the campaign

Overcrowded communication channels need new solution approach. Some of them are in front of you and ready to use!

VIENNA FORUM

ALL YEAR ROUND

STUDY

2017 - 2020

NOMINATION

ALL YEAR ROUND

REGISTRATION

ALL YEAR ROUND

VOTING

DECEMBER

AWARD

14th of DECEMBER 2017

Campaign participants

CONSUMERS

The consumers nominate and vote for a hotel or apartment, villa or second home that provide added value for the health of their guests.

COMPETITORS

Competitors are hotel or apartment, villa or second home that provide added value for the health of their guests.

PROMOTERS

Promoters are individuals and companies, institutions and associations that cooperate in implementation and contribute to campaign success.

Implementation of the campaign

The experiences and opinions of consumers are important for us. These are the ones that nominate and vote!
The results of our surveys that we conducted in 2008 and 2014 in Austria with more than 1000 respondents form the basis of the campaign.
To ensure the value from the campaign we using ten communication channels. More than 50.000 participants are expected to be contacted yearly.

Recommendation
Personal contacts
Internet
Ministries_Embassies_ Consulates
Facilitators
Physicians Abroad
Newspaper
Fairs_ Congresses
Networks
Tour operators

In our focus are: Consumer view - life priorities - health & holidays - quality of life - holidays with challenge - social responsibility - second home - medicine in tourism - health & wellness - travel habits.