"Health Benefit" is the first campaign that discovers and promotes excellence and innovation in interdisciplinary communication between health and tourism because tourism and health do not exclude each other - but they do not necessarily form a synergy!
Live independently and autonomously despite illness
Adapt communication to changes in the health system
To reduce and prevent the stigmatization of old and ill people
Inspiration for campaign
Health and wellness tourism are boomed and offer great opportunities for both, providers and consumers.
The lack of information related to sick people in tourism is often the reason for insecurity and cause for a "passive" life without holidays.
Goals of the campaign
Enable consumers to make independent and objective decisions about where and how a vacation is feasible in their health condition.
FOR SICK PEOPLE
Maintaining independence and self-determination.
FOR THE FAMILY
Changes in everyday life to prevent exhaustion.
FOR TOURISM PROVIDERS
Improve of customer communication and expansion of their offer.
FOR PHYSICIANS AND CAREGIVERS
Extend health-promoting measures and gaining trust.
Agenda of the campaign
Overcrowded communication channels need new solution approach. Some of them are in front of you and ready to use!
Competitors are companies and institutions from the tourism and medical industries and they compete with photos of their employees.
Promoters are individuals and companies, institutions and associations that cooperate in implementation and contribute to campaign success.
Implementation of the campaign
The purpose of the Competition is for Contestants to take photos of their employees, and thus, for a moment, interrupt their demanding and strenuous jobs, so they may be transported to the world of art, fashion, and glamor.
In ten categories extravagant, exclusive and unique photos are connecting the healthcare, tourism and fashion on unusual and attraktive way.
The lack of information related to sick people in tourism often results in insecurity and causes a "passive" life without holidays.
Creating a new communication solution approach in tourism and medicine by accepting the consumers’ experiences and opinions is a reason for our three-year study.
The raffle introduces a new dynamism. The study itself is monotonous and therefore not really motivating. Promoting health in tourism is our central motive and we have decided for a very simple implementation path. The raffle is held in order to reach the necessary attention and to pave way to a unique promotion, all while preserving the objectivity of the study.